18 May Lead-Generation Tools for Realtors — 5 Resources to Sell More Homes
Are you the lead broker at a real-estate agency hoping to increase leads for your team? Or are you a realtor hoping to outshine the other agents in your office? An excellent way to grow your real estate business is to integrate a variety of lead-generation tools into your modus operandi. If you want to sell more homes, following are five tools for realtors you can consider:
Set to launch in late 2014, Zellba will offer a platform connecting real estate agents and home sellers. Property owners will be able to anonymously offer details on their listing and then realtors can compete to earn the listing. The platform will allow sellers to connect with real estate agents appropriate for their specific needs and will help agents secure more listings based upon compatibility. Think of Zellba like a matchmaking service for realtors and sellers.
SeniorMove connects seniors and their family with real estate professionals specializing in helping the elderly. Whether you need a realtor to help sell your parents’ home or you want to connect with a downsizing specialist for assistance with moving, SeniorMove can help you make the necessary connections. For realtors hoping to connect with the lucrative seniors market (snowbirds, downsizing, elder care), SeniorMove is definitely worth investigating.
Tourzilla helps realtors create video tours to expand their market and close more sales. Tourzilla videos feature listing details as well as realtor branding. All created videos are mobile-ready and hosted in the cloud, so you’ll never have to worry about server down-time. Videos are optimized for social sharing, allowing you to expand your reach on multiple platforms including Pinterest, Instagram, and YouTube.
FiveStreet offers a lead-dissemination service for real estate agents and agencies. FiveStreet users can send urgent leads to entire teams, can follow-up immediately with potential clients, and can track agent activity on offered leads.
One lead-generation tool that is growing in popularity with realtors is Pinterest. Since the majority of Pinterest users are female, try targeting your posts towards interests relevant to female home-buyers. Check out the popular quotes section and then integrate relevant quotes onto the real estate images you share on Pinterest (think kitchen images with quotes, relaxing backyard images with a popular quote overlay). You can create boards of activities to do in your target area, offer a board of trending home decor styles, or offer images of tech gadgets for the home. The more you establish your agency as a source of helpful knowledge on Pinterest, the more likely you are to convert leads into sales contracts. Consider integrating tools like PinAlerts (pinalerts.com) and PinGroupie (pingroupie.com) into your Pinterest marketing strategy.
Increasing your real estate contracts doesn’t have to be difficult if you have the right tools in your arsenal. Maintaining an awareness of new lead-generation tools for realtors is an excellent step towards your goal of increased sales. Will you be checking out any of the above-listed resources for your real estate business?